Packaging design adaptation and production for Colgate Palmolive brands for
North America and international markets.

Various Ajax line products. When Ajax rebranded their line of liquid soaps in North America in 2020, I alone did all the production work on the skus for the entire line ensuring consistency across sizes and scents. This included significant design adaptation work on all back label matter to meet government guidelines as well as printer specs. The skus above are for the international markets which were done after the rollout of the new North America brand look. Again, I was production lead on these projects.

Other structures and brands in the Colgate Palmolive line. Palmolive label in particular is a complicated label printed on clear with a Flexo White, a Silkscreen White and a foil stamp. Part of the scope involved not only insuring the files were ready for printing and met printing process specs but also cleaning up and simplifying artwork, in many cases these assets became part of an ongoing library for use on further client work. This would include components such as the icons on the Palmolive label, the icons on the Fabuloso wipes and the High Efficiency mark on the Fleecy label as well as updating and all brand logomarks (Fabuloso, Palmolive & Fleecy).

Just a display of the complexity of some of the Colgate projects I’ve worked on. In this instance the project was printed on clear with two whites.